Find your own best time to post reels on Instagram

It’s not just about the glam shots and snappy captions; it’s about timing, too. The 'best time to post reels on Instagram' isn't just a myth. When it comes to Instagram reels, timing is the heartbeat of engagement. Utilizing the knowledge about your statistics could give you the edge, revealing not just when your audience is online but when they're itching to interact.

The algorithm of Instagram places a high value on recency. This implies that being active when your audience is online is vitally important. The way it works is such that a recent post, if all other factors remain constant, would rank higher in your followers' feed than an older one.

Posts published on Monday or Thursday tend to see the highest engagement rates. Statistics show that the best time to post reels on Instagram typically occurs during the middle of the day  when most people are on a break from work or school and decide to do a bit of browsing (and liking, and commenting) on Instagram.

Scrutinize your high-performance posts

Start by determining your specific goal: is it to elevate brand awareness or inspire audience engagement? This decision will shape how you schedule your Instagram content. Think back: which posts have bagged high impressions in the past? What was the timing of these posts? Do these posts differ from those getting the most likes? What do these observations reveal about your most engaging content?

Learn about your audience schedules

The best time to post reels on Instagram can vary depending on several factors. The first factor to consider is the time zone of your target audience. If your audience is spread across different time zones, you might want to consider posting at a time when the majority of your audience is awake and active on Instagram.

Another factor to consider is the typical schedule of your target audience. For instance, if your audience consists mostly of working professionals, they might be most active on Instagram before work (around 7-9 AM), during lunch breaks (around 12-2 PM), and after work (around 5-7 PM). If your audience consists mostly of students, they might be more active in the late afternoon to evening (around 3-9 PM).

However, it's important to note that these are just general guidelines. The best way to find the optimal posting time for your specific audience is to experiment with different posting times and monitor the audience engagement levels. Instagram's Insights feature can provide valuable data on when your followers are most active.

Focus on quantity over quality

While it may raise some eyebrows, we firmly hold the view that maintaining a consistent posting schedule holds more weight in ramping up engagement on Reels than solely prioritizing the quality of your imagery. Especially when you're just starting out with Reels, it's beneficial to concentrate on generating ample content to keep the ball rolling.

Always update your Insta-Reels with new content. This keeps your audience excited for your posts and leads to more interactions. While quality is important, don't let the pursuit of perfection slow you down. As you get used to Reels, you can improve your content quality. Try different types of content and see what your audience likes. Various themes like showcasing product features or sharing company updates can boost engagement. Keep in mind that users enjoy engaging with content that educates, amuses, or inspires. Try to include one of these elements in your Reels to spark user interest. Did you know you can also reuse older content for fresh Reels? Content from your blogs, podcasts, or newsletters can be a great source of material. Stick to crisp visuals and clear messaging to make your content more compelling.

Above all, continuous interaction with users in the forms of comments and responses is the key to keep the engagement clock ticking. It gives them the feeling of being valued and boosts the proverbial 'social' in social media.

What to show on reels to boost engagement?

Behind-the-scenes content

One of the most effective ways to boost engagement on Instagram Reels is by showing behind-the-scenes content. This could be a sneak peek into your production process, a day in the life at your office, or even a quick tour of your workspace. This kind of content not only humanizes your brand but also makes your audience feel more connected to you.

Educational content

One of the most effective ways to boost engagement on Instagram Reels is by showing behind-the-scenes content. This could be a sneak peek into your production process, a day in the life at your office, or even a quick tour of your workspace. This kind of content not only humanizes your brand but also makes your audience feel more connected to you.

Personal stories

Sharing personal stories or experiences related to your brand or industry can also help to boost engagement on your Reels and also to easily find ideas for Instagram posts. This could be a story about how you started your business, a challenge you overcame, or even a fail story — that's what attracts people the best. Personal stories not only make your brand more relatable but also encourage your followers to engage with your content.

User generated content

UGC can be used to build trust and authenticity. People tend to trust content created by their peers more than they trust advertising from businesses. By sharing UGC, you're showing potential customers that real people are using and enjoying your products or services. Inspiration for posts like these comes naturally, from reviews of your customers, so you never run of the ideas for Instagram posts. This can help to build your brand's credibility and encourage more individuals to interact with your content, which raises audience engagement.Listening to your audience is another effective way to generate Reel ideas. Pay attention to the comments and messages you receive. What are your followers interested in? What questions do they have? Use this feedback to create Reels that answer their questions or delve into topics they're interested in.

Use trending music

Using trending sounds in your Reels can help to boost engagement. This not only helps to increase your visibility on the platform, but also encourages your followers to engage with your content as they can relate to the trends.

When a piece of music is popular on Instagram, posts using the music tend to appear more frequently on the explore page. This strategy can significantly boost your visibility, encourage organic audience engagement, and attract new followers. Yet, while it's vital to leverage trends, always remember your brand’s voice. Don’t just ride on the trend, but add your unique touch to it. The key is connecting with your audience while maintaining authenticity.

Learn from others

Navigating the world of social media, you recognize that one of the key steps to honing your content is keeping an eye on your competitors. And this counts for Reels too! Examining what others in your field post on their feeds and how their audience responds can offer valuable insights. What's generating more interactions? What seems to fall flat? Reflecting on these questions may guide your content curation process to amplify audience engagement on your Instagram. Simply put, the key to successful Reels is to craft content that is engaging, authentic, and useful to your followers. This should be the driving force behind your Reels strategy on Instagram.

April 17, 2024